You set the baseline
Sit the way you want to sit, then turn it on. That position becomes your zero.
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Not a brace
It buzzes when you slouch. That's the whole product.
No straps and nothing holding you up. A small collar sits on your collarbones and buzzes the moment you lean forward.
✓ Free US shipping
↻ 30-day money back
✓ No app to set up
One quiet buzzOnly when you lean too far forward
Buzzes the second you lean forward
No app and nothing to pair
Wears over a shirt like a pair of headphones
Choose your pack
One collar, or one for each desk.
Most people start with one. Two makes sense if you split your day between an office and a desk at home.
- ✓ Free US shipping
- ↻ 30-day money back
- ✓ No app to set up
purevia posture collar
Choose how many below.
How it works
A buzz at the exact second you slump.
It catches the moment you start to lean. No screen to check and no straps pulling on you.
Charge it. Put it on.
- 01
Put it on
Rest it around your neck so it sits on your collarbones.
- 02
Go about your day
Work or scroll your phone like you always do.
- 03
Feel the buzz
A short buzz when you lean too far forward. Then it goes quiet again.
What you're getting
Nothing to set up.
No app and no account. You set your upright position once, and it watches for you to fall out of it.
It buzzes when you drift
Tilt past that position and you get one short buzz. Sit back up and it stops.
What's in the box
One purevia collar with a built-in rechargeable battery.
Made for real life
You stop noticing it until it buzzes.
There are no shoulder straps and nothing stiff holding you in place. The buzz is something you feel, not something the room hears.
- Wears over a shirt like a pair of headphones
- Nobody around you hears it
- No straps to tighten and nothing to adjust
Why it keeps happening
You already know how to sit up straight.
The hard part is noticing. Your attention goes somewhere else and your shoulders follow.
You cannot fix what you do not notice. purevia is built for that exact second. It buzzes when you lean forward far enough, then goes quiet.
A different approach
A reminder, not a restraint.
A brace holds you up until you take it off. purevia tells you when you slump, so the habit ends up being yours.
| What matters | purevia | Posture brace | App-based trainer |
|---|---|---|---|
| Buzzes the second you slump | ✓ Yes | No | ✓ Yes |
| Nothing to pair, no account to make | ✓ Yes | ✓ Yes | No |
| Works with your phone put away | ✓ Yes | ✓ Yes | No |
| No straps pulling on your shoulders | ✓ Yes | No | Sometimes |
| Wears over your clothes | ✓ Yes | No | No |
purevia
- Buzzes the second you slump
- ✓ Yes
- Nothing to pair, no account to make
- ✓ Yes
- Works with your phone put away
- ✓ Yes
- No straps pulling on your shoulders
- ✓ Yes
- Wears over your clothes
- ✓ Yes
Posture brace
- Buzzes the second you slump
- No
- Nothing to pair, no account to make
- ✓ Yes
- Works with your phone put away
- ✓ Yes
- No straps pulling on your shoulders
- No
- Wears over your clothes
- No
App-based trainer
- Buzzes the second you slump
- ✓ Yes
- Nothing to pair, no account to make
- No
- Works with your phone put away
- No
- No straps pulling on your shoulders
- Sometimes
- Wears over your clothes
- No
Simple on purpose
No app. That's the point.
Charge it and put it on. There is no phone screen to check and no login to remember, which is why there is nothing to abandon in week two.
Customer reviews
Quietly helpful, according to the people wearing it.
Ratings and photos from people who have worn it.
The Face Behind purevia
I'm a marketing student at UW Madison and I spend most of my day at a desk. My neck knows it.
purevia is not a cure and I am not going to pretend it is. It's a small collar that buzzes when you lean forward. That's the whole thing. What I will do is be straight with you about what it does not do.
If it isn't right for you, send it back within 30 days.
Our focusSimple tools for people who sit all day.
Our approachSay out loud what it does not do.
Our promiseFree US shipping and 30 days to change your mind.
Before you order
Questions people ask before they buy.
Short answers to what shoppers ask most.
How does purevia work?
You put it on and turn it on while you are sitting the way you want to sit. That position becomes your zero. When you lean forward past it, you get one short buzz. Sit back up and it stops. Nothing else is running in the background.
Do I need an app?
No. There is no app and nothing to pair. Everything happens on the collar itself, so you charge it, put it on, and it works. No login to forget and nothing to reinstall when you get a new phone.
How is this different from a posture brace?
A brace holds your shoulders back for you. The second you take it off, nothing has changed. purevia does not hold anything. It buzzes when you lean forward so you notice and straighten up on your own. Noticing is the part you actually keep.
Can other people hear it?
Almost never. The buzz happens against your collarbones, so you feel it much more than you hear it. In a silent room you might catch a faint hum. Someone sitting across a desk from you will not.
Does it show under a shirt?
It is not meant to go under a shirt. It sits on top of your collar and around the back of your neck. If someone looks, it reads more like a pair of neckband headphones than anything medical.
Is it comfortable for a full workday?
It is light and it rests on your collarbones instead of pulling on your shoulders. There are no straps to tighten and nothing digging into you. You also do not have to wear it all day. A few hours during the stretch where you slouch worst does most of the work.
How long does the battery last?
About [BATTERY HOURS - FILL IN] hours of wear on a full charge, and roughly [CHARGE TIME - FILL IN] hours to charge it back up. Charging it overnight once or twice a week covers most schedules.
Will this fix my posture?
No. It tells you when you slump. The sitting up is you. What changes is how often you catch yourself, and the point you are aiming for is catching the slouch before the buzz does.
What if I don't like it?
Wear it for 30 days. If it is not for you, email us and send it back for a refund. You do not need to give a reason.
How long does shipping take?
Shipping is free inside the US and orders usually arrive in 1 to 2 weeks. You get a tracking link by email as soon as it ships. Duties are already covered, so there is nothing extra to pay when it turns up.
A buzz when you slouch. Nothing else to do.
Wear it for 30 days. If it isn't for you, send it back and we refund it.
$49.99Free US shipping30-day money back
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